Work
Different businesses need different websites
Six original demonstration concepts, each designed around a different business, a different customer journey and a different job the website has to do. These are fictional concepts created by Built Different Design Co. - not client case studies, and not real businesses.
Demo conceptNorthline Landscaping
Contractor & home services
A cinematic lead-generation site for an established contractor: service breakdowns, before-and-after work, a clear build process and estimate requests on every screen.
- Lead capture
- Estimate requests
- Before / after gallery
- Service areas
Demo conceptHarbour & Fern Studio
Beauty & wellness booking
A boutique beauty studio experience built around booking: editorial service pages, an asymmetrical treatment menu and a calm, unhurried path to reserving an appointment.
- Online booking
- Service menu
- Deposits
- Appointment reminders
Demo conceptMaple Row Bakery
Artisan food & ordering
Modern heritage bakery with an ordering experience: product categories, a daily menu, catering enquiries, gift cards and a story-led values section.
- Online ordering
- Menu & categories
- Catering enquiries
- Gift cards
Demo conceptCoast & Cedar Fitness
Wellness & membership
A daylight-toned wellness club: a Train · Move · Recover · Belong framework, a class timetable, membership tiers and a free-trial booking flow.
- Class schedule
- Memberships
- Free trial booking
- Member accounts
Demo conceptRidgeway Consulting
Professional B2B services
A boardroom-grade consulting site: named client challenges, a four-stage engagement process, qualification-led consultation booking and an insights library.
- Consultation qualification
- Insights library
- Lead routing
- Analytics
Demo conceptAlder & Ash Home
E-commerce & retail
A clean luxury home brand store: four collections, featured products, a shop-the-room module, a philosophy section and newsletter capture.
- Product catalogue
- Shop the room
- Checkout
- Newsletter capture
Want to be one of the first featured client projects?
Send detailsWhy they look nothing alike
What does your website need to do?
Each concept starts from the business, not a template: how customers find it, what they need to understand, and what they should be able to do next - enquire, book, buy, pay, or simply get in touch. Technology follows the business. The business doesn't contort itself around the technology.
See how that plays out in booking websites, e-commerce websites, payment integration and website automation.
What does your website need to do?
Tell us about your business, your customers and the job the website has to do. We'll tell you what makes sense now and what can wait.