Resources
Practical writing on website strategy, SEO basics, booking, payments, e-commerce, automation and online credibility - for small businesses in Canada and the United States.
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Website quotes vary wildly because websites vary wildly. Here's a clear breakdown of what actually drives the price, plus the ongoing costs most quotes leave out.
Latest from Built Different
Most small business websites get built backwards. Learn what to decide before choosing a website builder - and the order that makes planning easier.
Visitors arriving and nobody enquiring is a specific, diagnosable problem. Work through the same three-stage check we use before recommending any changes.
A practical checklist of the pages most small business websites actually need - plus the optional ones worth adding once the basics are earning their place.
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6 topic areas covering the questions small business owners ask before, during and after a website build.
6 articles
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Most small business websites get built backwards. Learn what to decide before choosing a website builder - and the order that makes planning easier.
A practical checklist of the pages most small business websites actually need - plus the optional ones worth adding once the basics are earning their place.
Building it yourself is a real option, and sometimes the right one. Here's an honest look at where DIY works, where it costs you, and what to watch for when hiring.
4 articles
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Visitors arriving and nobody enquiring is a specific, diagnosable problem. Work through the same three-stage check we use before recommending any changes.
Credibility online is built from small, verifiable signals - and you can put most of them in place before you have a single testimonial.
Having the right pages isn't the same as having the right content on them. Here's what each page has to contain before it can turn a visitor into an enquiry.
5 articles
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A brochure site tells people you exist. A working site takes bookings, collects deposits, sends reminders and files leads where you can act on them. Here's what that looks like in practice.
A practical workflow guide for deciding what customers book, when they pay, and which provider accounts need to be yours before anything goes live.
Booking-site pricing depends less on the calendar button than on the workflow around it. These are the decisions that move scope and recurring cost.
2 articles
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What Google PageSpeed Insights actually measures, what the scores mean in plain language, and which parts are worth your attention as a business owner - without chasing a vanity 100.
Local visibility is influenced mainly by relevance, distance and prominence. Here's a plain checklist for making sure your business is actually eligible to appear.
1 article
They solve different problems. A website is a connected presence for people exploring you; a landing page exists for one audience, one offer and one action.
Pricing
Every project is quoted in writing before any work begins, so you know the number first.
Talk it through
Book a short call and we'll work out what the website actually has to do before anything is quoted.
Social & Content → Website
1 article
Does My Small Business Need a Website If I Already Have Social Media?
Social media and a website do different jobs. Here's how to tell whether your Facebook or Instagram presence is genuinely enough for now - and what changes when it isn't.