Products

What does your business need help with right now?

A collection of practical digital products for people turning an idea, side project or inconsistent presence into a business that looks and works like one.

Newest

Get found locally

Get Found Locally

The Google Business Profile + Local Visibility System

The problem: Your business is great, but people can't find you online.
Who it’s for: Small business owners, local service providers and brick-and-mortar businesses that want to show up in local search.
What you walk away with: A complete 57-page system with step-by-step guidance · Real examples of local listings and local pages · Checklists and templates you fill in as you go · A companion tracker to implement and keep everything on track

CA$79

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Build it yourself

The DIY Website Blueprint

The start-to-finish system for building your own business website.

The problem: You know you need a website, but don't know where to start or what tools to use.
Who it’s for: Entrepreneurs, side-hustlers and small business owners who want a professional website without the overwhelm (or the big price tag).
What you walk away with: Tool recommendations, so you can decide what to build on · Page wireframes for the pages a business website needs · Copy templates for each page · Checklists and launch guidance, start to finish

CA$79

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01 · Learn it

Free Resources

Start with useful answers and figure out what matters.

Go to Free Resources

02 · Work through it

Digital Products

Use the Built Different method to move the work forward yourself.

Go to Digital Products

03 · Have us build it

Website Services

Bring us in when the website needs to do the heavy lifting.

Go to Website Services

Start where you are. Use what you need. Grow into the rest.

You do not have to be ready for a website to make useful progress. Learn for free, work through the next decision yourself, or bring us in when the business needs a build.

Start free

Useful things, at no cost.

Printable tools and guides, not teasers. Nothing to buy, nothing gated behind an email address. They stand on their own.

Free

Professional Command Index

There's a shortcut for that

Because clicking through six menus builds character. But so does knowing better.

A printable keyboard shortcut reference for people who work on a computer all day. One US Letter sheet holds two half-sheet landscape cards: a full Mac index and a full Windows index. One print, one cut, two cards.

Around 80 audited high-value commands per operating system
Grouped as Core, Workspace, Browser + Screen and Power
Mac and Windows cards on a single printable sheet
Choose Mac, Windows or both - all at no cost

Free download opening soon

Free

What the hell did I sign up for?

Your digital life, organized in one place.

Because apparently being an adult requires 47 accounts, six email addresses and remembering what you signed up for in 2019.

A printable, offline organizer for every account, subscription and service attached to your life - written to be filled in by hand and kept somewhere sensible.

Sections for home and utilities, money, social, email, work, shopping, travel, health, family, entertainment, everyday life and government services
Subscription audit: "Wait. I'm paying for what?"
Account cleanup: "Do I even need this account?"
"Random shit I forgot about" - 25 blank catch-all rows
Columns: Website/App, Username/Email, Login Stored, Notes

No password field, no PINs, no full account numbers, no recovery codes. We're organizing the chaos. We're not creating a burglar's instruction manual.

Free download opening soon

The paid journey

Four stages. Start at the one that hurts.

Get the business clear, build the website right, get found, then show up consistently. Buy one stage, buy one workbook, or skip all of it and book a website.

Get the business clear

The business runs on memory and good intentions.

Foundation work: what you sell, who it is for, how you show up, and the decisions you keep postponing.

Start here

The 30-Day Get Your Business Together Challenge

30 days. One practical task a day. Zero busywork.

The problem: The business runs on memory, notes and good intentions
Who it’s for: Owners moving from side project to real business
What you walk away with: Baseline self-assessment and five phase checkpoints · Get Clear: business statement, audience, customer problem language, realistic result, brand personality and visual direction · Get Sellable: pitch, offer, scope and process · Get Visible: social bio and profile, content pillars, 15-post idea bank, CTA bank, 7-day content plan

CA$68

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02 - Business foundation

The Small Business Checklist

The short, practical list of what a small business needs in place.

The problem: You are not sure what is actually missing from your setup
Who it’s for: New owners setting a business up properly the first time
What you walk away with: Business basics and contact details · Brand and presence items · Customer enquiry and follow-up essentials · Website essentials checklist

CA$26

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Build the website right

A build is coming and nothing is mapped.

Pages, structure, copy and content decided before anyone opens a design file.

Start here

Website Starter Kit

Plan it. Write it. Launch it.

The problem: You know you need a website but not what goes on it
Who it’s for: Owners getting ready for a first website
What you walk away with: Who you serve and the problem you solve · What you sell, and how it is scoped and priced · The page list your business actually needs · What each page has to say, section by section

CA$54

Included with every Built Different website.

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Get found

You do good work and nobody can find you.

Plain-language search work: what to fix, what to write, and what to stop worrying about.

Start here

SEO Without the Sorcery

Make search engines - and humans - understand what your business actually does.

The problem: Your business is hard to find when people search for what you sell
Who it’s for: Owners doing their own SEO for the first time
What you walk away with: Search intent: what people are actually typing, and why it changes the page · Page structure and on-page SEO: titles, headings, copy, internal links · Local SEO: your listing, service areas, and location pages · Technical basics: speed, mobile, indexing, broken pages

CA$39

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Show up consistently

You post in bursts, then vanish.

Content you can keep up with, plus the business context that makes AI genuinely useful.

Start here

The Small Business Content Machine

A 30-day content system for owners who open social media and go blank.

The problem: You post in bursts, then vanish for three weeks
Who it’s for: Owners running their own social accounts
What you walk away with: Five content pillars built around your business, not a trend list · Customer language: capturing how people actually describe their problem · Hooks and openers that earn attention without shouting · Repurposing: one idea turned into several assets

CA$49

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06 - Work smarter with AI

The Built Different AI Prompt Vault

Practical ChatGPT prompts for owners who want output they can actually use.

The problem: AI output sounds generic and nothing like your business
Who it’s for: Owners already using ChatGPT and getting mediocre results
What you walk away with: Brand and positioning prompts · Website copy prompts · Content and social prompts · Offers and sales prompts

CA$39

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Websites for people building something real. 8 paid workbooks and 2 free resources in total. Start free, work through the stage you are in, and bring the website in when the business is ready for it.

That’s Built Different.

Website credit

Your workbook can pay for part of your website.

Apply up to CA$50 from eligible digital-product purchases toward a Built Different website package, within 30 days of purchase. Eligibility is confirmed by us when you book - there is no code and nothing automated.

Applies to any Built Different website package, starting at CA$349.
Up to CA$50 total, based on eligible digital-product purchases.
Mention your purchase when you enquire and we confirm the credit on your quote.

Start Your Website

Not sure which one you need?

Tell me where the business is now and what you are trying to fix. I will point you at the right workbook - or tell you it is a website problem instead.

Start Your Website Book a Free Consultation