Living
Seating, tables and the quiet pieces around them.
DEMO CONCEPT · Built Different Design Co.
Alder & Ash
Home
DEMO CONCEPT · Built Different Design Co.
Home looks
better here.
Considered furniture and objects in solid timber, stone and linen. A demo concept for a luxury home brand where the store should feel like the showroom.
Collections
Rooms, considered
Dining
Solid timber, stoneware and linen for the long table.
Bedroom
Washed linens, low beds and warm low light.
Objects
Small things worth keeping for twenty years.
Featured
This season
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Alder oak dining table
From $2,480
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Ash lounge chair
From $1,180
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Stoneware serving set
From $210
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Washed linen throw
From $165
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Products and prices are illustrative placeholders for a demo concept — nothing here is for sale.
Shop the room
Every piece, tagged
Interiors photography with shoppable hotspots: customers tap a piece in the scene and go straight to the product. A merchandising tool as much as a design flourish.
Philosophy
Buy once. Keep it. Pass it on. Everything in the range is made to be repaired rather than replaced, from materials that age into something better.
New pieces, first look
A live store would connect this to a real mailing list and checkout. In this demo concept the form is presentation only — nothing is sent or stored.
Built Different Design Co.
Want something built like this for your business?
Every demo concept here was designed and built from scratch. Yours would be too — tell us what your business needs and we’ll quote it in writing before any work begins.